Website Analytics & Cookies

Vercel Web Analytics

lomnera.com uses Vercel Web Analytics to measure aggregate traffic and page usage (for example, page views and related site metrics). According to Vercel’s documentation, Web Analytics is designed not to rely on browser cookies for visitor identification and instead uses a short-lived hash derived from the incoming request. We do not describe Vercel Web Analytics as a cookie-based tracker.

We also send a small number of custom events, including generate_lead, pilot_submit, pilot_view, primary_cta_click, and store_click. These events may include non-identifying context such as page path, CTA source, campaign name, or outcome. They do not intentionally include email addresses, names, ZIP/postal codes, verification codes, or form field contents.

Cookies and local storage on this site

The marketing site may use browser local storage for limited first-party UI preferences (for example, dismissing the site announcement bar). That preference is stored on your device and is not used as a third-party advertising identifier.

If you arrive from a campaign link, the site may store first-touch UTM campaign parameters and the referring page in first-party session storage so an early-access signup can be attributed to that visit. This is not used as a third-party advertising identifier, and it is not a HubSpot tracking cookie. If a HubSpot tracking cookie (`hubspotutk`) is already present on your browser from HubSpot itself, the signup request may include that existing context.

We do not currently operate a separate advertising cookie stack on lomnera.com, and we do not require a cookie-consent banner solely for the practices described here. If that changes, we will update this notice and our Privacy Policy.

Mobile app

Product usage analytics and diagnostics inside the Lomnera mobile app and backend are separate from Vercel Web Analytics, as described in the Privacy Policy.